May 21, 2013

Holistic Marketing

Holistic practitioners love helping people but hate marketing their businesses. Although they want new clients and want to see doors open as their businesses become well-known, many holistic practitioners do not know how to get their businesses on the map.

Photo by dMap Travel Guide/flickr.com

As a Reiki Master, I have met many people who own holistic businesses (energy therapists, massage therapists, chiropractors and acupuncturists); they are dedicated professionals with an altruistic desire to help others. They want to spend their precious time with their clients, not trying to figure out how to market their business.

When these acquaintances find out that I am not only a Reiki practitioner but also an experienced marketer, I usually hear something along this refrain: “I wish there was an affordable business marketing plan for small holistic businesses. I can’t create my own web presence and I’m unfamiliar with the tools used today to get the word out, like Facebook and Twitter.

Over the last few years, the Universe has stepped in and led me in the direction to be of service to others. With the advent of WordPress and programs like Studiopress, which provide robust, professional templates that are optimized for search engines, I am able to provide a beautiful website and blog at the fraction of the cost. Why? Simply because the basic programming for the site’s framework has been done for me. WordPress also optimizes the website for search engines, eliminating the need to register your site. Using WordPress’ blogging abilities, combined with the social media strategy that I can create for you, allows you to get the word out about your business, your mission and your knowledge.

I consider myself to be blessed to be able to combine my marketing skills with my understand of holistic businesses and be of service to my peers. I get a great deal of satisfaction from helping others expand their businesses and look forward to helping you with your marketing issues.