Until today, I had a standard website with static pages, which is what most companies use for web presence. In the last few years, I noticed more and more companies incorporating social media in their marketing mix. They are blogging, creating company Facebook or Linked In pages, and tweeting on Twitter. Having used these sites for fun (literally to socialize with my friends), I started researching the phenomenon of Social Media and began to admire the novel way of spreading the word.
After much thought, I began setting up clients with their own Linked In, Facebook and Twitter accounts. I taught them how to
blog and then share the blog with their friends and customers. I gave them a formula to follow to achieve visibility and watched it work time and time again. Yet I was not taking my own advice and still lived with a regular, informational website.
It wasn’t until I finished creating a blog for my favorite theater company that I began to envision a new way of marketing small businesses. Rather than just building websites, it was also time to give customers the ability to add social media to the marketing mix.
Hence (don’t you just love old terms!), I transformed my website into the type of site I now build for my customers. It’s informational, optimized for search engines, and blog-worthy. Don’t you just love innovation?